New Expression of Rolls-Royce Phantom Makes Its Debut in Georgia

The new expression of Phantom, Phantom Series II, has made its debut in Georgia at an exclusive media reception in Tbilisi. Rolls-Royce Phantom occupies an unrivalled position at the very apex of the luxury world. In line with clients’ expressed wishes, Phantom Series II incorporates only light-touch visual and aesthetic enhancements.

Frank Tiemann, Director of Corporate Communications Central/Eastern Europe and Central Asia, Rolls-Royce Motor Cars, commented during the reception: “The debut of the ultimate Rolls-Royce underpins the importance of Georgia for our sustained business development in the region. With the new expression of Phantom, we have retained and carefully protected everything our clients love about this superlative and luxurious item; subtle, yet meaningful enhancements reflect their evolving tastes and requirements.”

By way of example, a subtle geometric change to the Pantheon Grille makes the ‘RR’ Badge of Honour and Spirit of Ecstasy figurine more prominent when viewed from the front. The grille itself is now illuminated, while the headlights are graced with intricate laser-cut bezel starlights – adding further surprise and delight to Phantom’s night-time presence. The side profile is further enhanced with a suite of new wheels. A 3D, milled, stainless steel wheel with triangular facets is available. Alternatively, Phantom may be graced with a truly elegant disc wheel, recalling the romance of 1920’s Rolls-Royce motor cars.

Phantom’s sumptuous interior remains almost unaltered: the steering wheel has been made slightly thicker, providing a more connected and immediate point of contact for the owner-driver.
Phantom and Phantom Extended have distinct characters of their own, representing two different seats of power. Phantom is now predominantly favoured by the ever-increasing number of clients wishing to be in the driving seat themselves. For those preferring to command the road from the rear seat, Phantom Extended offers the definitive super-luxurious chauffeur-driven experience.

Each Phantom serves as a ‘blank canvas’ for Bespoke personalisation, a true reflection of the clients´ individual style and character.

Rolls-Royce Motor Cars Baku, the sole Rolls-Royce dealership in Transcaucasia, hosted the event. Nurlan Panahli, Brand Manager in Baku, emphasized: “As the marque’s pinnacle product, Phantom attracts an elite layer of Rolls-Royce clients. Established and successful, at the top of their field and sometimes in the public eye, these are determined and demanding people. Phantom has always been whatever the client wants it to be; not only the ‘best car in the world’, but the best car for them and their world”.

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